| Combining the Valuation and Company Presentation Document into one report:
The most effective sales tool for your business is a combination of the business Valuation and Company Presentation into one integrated and cohesive document: the Company Offering Package (COP). This document will establish an unbiased value base upon strengths and weaknesses as well as present the business information to the Owners' advantage. The COP presents the opportunities that offer potential for improvement in the business.
By using a Company Offering Package the time required to explain your business to a new prospect will be dramatically reduced. When Buyers read and review the material you have provided they will either become serious prospects or they will not be interested in going further. This is a valuable filter for prospects and allows you to quickly focus on those that are truly motivated to buy.
A Company Offering Package is a powerful sales tool that will reduce the need for you to "sell" your business. The business' history, strategy and economic value will be communicated in an organized and consistent manner. It will provide the information that Buyers need to make decisions. With this vital document the rest of the sales process is relegated to advertising and exposing your company to prospects until you meet the Buyer who is suited for your business.
(Developing a Company Offering Package)
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