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Developing a Company Presentation:
The Company Presentation includes details about the company history, operating methods, marketing strategy, accounting procedures, method of distribution. It also includes a general description of the uniqueness of the business. A well-written Company Presentation lays out the information Buyers need to make decisions. It gives the Buyer a complete picture of your company and requires less time-consuming questioning and return visits. It facilitates rapid decision making from prospective Buyers and helps push the sales transaction to close.
The Company Presentation will communicate key information about your business to a Buyer in a way that allows him to project himself into its future performance. This optimistic projection by the Buyer is a major factor in convincing him to pay the asking price for your company.
It is important to be completely honest about all the information contained in the presentation package. All businesses have weaknesses. It is important to explain those weaknesses in a way that the Buyer can understand and see the opportunity and the effect of improving the situation. Imperfections in your business are not deal-killers unless you hide them!
The cost of a professionally prepared Company Presentation will range from $500 to $1,500 and up, depending on the size and complexity of the business.
(Developing a Company Presentation)
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