1 - Preparation
The effort put forth to prepare your business to sell will be rewarded by a higher price and considerable timesaving in dealing with prospective Buyers. This is the most important aspect of selling your company and one that is under-developed by most Owners.
It is critical that the Owner understand the relationship between price and terms and guarantees and considers in advance the tradeoffs that they are willing to make before talking to a prospective Buyer. |
2 - Pricing and Positioning:
Developing a Company Offering Package, including a discussion of Business Valuation Methods
The Company Offering Package presents a clear, consistent picture of your business to any prospect. Although this material is developed during the Preparation phase, a separate discussion of the Company Offering Package and its components is presented, herein, to explain the structure and emphasize the importance of this valuable marketing tool.
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